Lead Generation PlaybookThe Webinar Funnel
How to run a webinar
that brings in leads.
A webinar funnel is the simple journey that takes someone from spotting your event to becoming a warm, interested lead. You pick a topic your ideal client cares about, teach it generously to a room of the right people, then make it easy for the keen ones to take the next step with you.
The real work is the system around the event. A sharp title pulls people in, a small ad budget fills the room, and a handful of automated emails do the follow up for you, before and after. Done well, a single hour of teaching can keep bringing in leads long after you have logged off. Below you will find how it works, the rough numbers to expect, the moves that make it land, and a few ways we can help if you would like a hand.
The Maths
What £60 can turn into
Here is one worked example, six days of ads at ten pounds a day. It shows roughly how the numbers can cascade from spend down to live attendees. The shape matters more than the exact figures.
This is only an example. Real ad spend and conversion rates vary a lot from one niche to another, and with your title and your offer. Treat these as a rough shape to plan around, not a promise.
How To Run It
The moves that make it work
Keep the build light and let a few good decisions carry it. None of this needs to be clever. It needs to be clear, useful, and easy for the right person to say yes to. These are the moves that matter most.
Start on Eventbrite
The audience is already there, actively browsing for things to attend. You borrow that reach instead of building it from scratch, and the listing keeps working away in the background while you get on with your week.
Promote for £10 a day
Boost the listing on the platform at around ten pounds a day across six days, roughly sixty pounds in total. Small spend, steady reach into the run up to the event.
Write a title that pulls
Your title does most of the selling, so make it earn its place. Promise one clear result, or save them from one costly mistake. Specific always beats clever.
3 steps to ___ · 5 mistakes to avoid when ___Free ticket, VIP upsell
Make the event free so the room fills, then offer a paid VIP tier for the people who want more. A workbook, the recording, a template pack, or a small group hot seat after the session.
Teach for 80, sell for 20
Give your best material for most of the session and do not sell. When the value has clearly landed, make one soft offer at the end with a simple, low risk way to get started.
Amplify everywhere
Do not lean on the platform alone. Share the event across your social channels and to your newsletter. A personal post or a short note to your own list will often pull more bookings than the ads.
Solve one real problem
Build the whole session around a single painful problem your ideal client has. One clear promise pulls better than a broad overview.
Keep it tight
Thirty to forty five minutes is plenty. A focused session respects their time and keeps more people watching to the end.
Run it more than once
The same webinar gets sharper every time you give it. Repeat it monthly and it becomes a steady, predictable source of leads.
Capture every booker into your CRM
Save each registrant the moment they sign up, then let the follow up sequence below run on its own. This is where a quiet event turns into a steady stream of leads.
On Autopilot
The emails your CRM sends for you
One booking triggers a whole sequence. Set it once and every registrant is looked after automatically.
Thank you and VIP offer
Confirm the seat, build excitement, and present the VIP upgrade while interest is highest.
PromotionalReminder
A short nudge with the date, time, and joining link so the booking stays top of mind.
TransactionalFeedback and soft offer
Thank them, ask for quick feedback, share the replay, and repeat the easy next step.
PromotionalEventbrite also emails the people who register, reminding them about the event as it gets closer, so the platform helps with the nudging alongside your own messages.
Work With Us
Four ways to make it happen
From running it yourself to handing the whole thing over. The more pound signs, the more we take off your plate. Get in touch and we will walk you through what each option includes.
Do it yourself
Best if you are time rich and money poor. Take everything on this page and run your own webinar funnel whenever you are ready. The playbook is yours to use.
Ask a questionStrategy
We map the whole funnel together. The title, the offer, the ad plan, the emails, and the numbers to aim for. You build it from the blueprint.
Get in touchDone with you
We set up the event, the CRM, and the automated emails as a team, then you run your webinars with our support in your corner.
Get in touchDone for you
We plan, build, and run the entire funnel from end to end. You simply show up and teach the room. Everything else is handled.
Get in touchEvery business is different, so we cannot promise specific results. What we build is a system, and it will need to evolve to fit your niche as we learn what works.
Take it and run with it
If any of this is useful, you are welcome to use it on your own. And if you would like a hand at any stage, we are happy to help. No pressure either way.
Get in touch